For businesses
Environmental claims review
I review a claim alongside its supporting evidence, scope and comparisons. I identify gaps in the data and wording that may overstate the environmental benefit.
What can we review?
Environmental statements on your website, product pages or marketing materials. We agree on the claims, market and communication channels to include before work begins.
What the review gives youYou can use the findings to revise or remove unsupported claims, collect missing evidence and decide whether specialist legal review is needed.
Technical evidence review. Legal opinions and certification are outside this service.
Discuss a claims review ↗ For founders
Impact assessment
I estimate the emissions your activity could avoid compared with what would happen without it. This is a screening-level assessment, rather than a full life-cycle assessment.
Is this right for my project?
If an investor, partner or accelerator has asked about your environmental impact, we can look at what you need to measure and the data you already have.
What you receiveAn impact estimate with its sources, calculations, assumptions and limitations documented, so you can explain how the result was reached.
Discuss an assessment ↗ Claims & regulation
Review the evidence before you publish.
EU consumer rules address vague and misleading environmental claims. Directive (EU) 2024/825 has applied since 27 September 2026. National requirements and sector-specific rules also need to be considered. Misleading claims can lead to complaints and enforcement action.
I help you examine the evidence behind a claim and identify where it needs to be more specific or better supported. The rules that apply depend on the market, product and how the claim is used.
ACM’s guidance includes its 2023 guidelines and an update on the 2026 rules. Guidance should be read alongside current law.