The EU's green claims rules are now in force. Here's what changes for climate and circular startups.
Since 27 September, "sustainable", "eco-friendly" and "carbon neutral" are no longer words a brand can use on their own in the EU. What changed, who it reaches, what didn't change, and the five patterns we keep seeing on startup websites.
Read the post →Next: the number we didn't count, on deliberate zeros in avoided emissions.